Sweet Sensations is a local ice-cream shop, while famous for their sweets I noticed they never really had a logo. This conceptual redesign will give anyone a sweet tooth.
We all scream for ice cream, at least the target audience does...
A design challenge faced was trying no to make this logo look like every other ice cream shop, standing out while up keeping a traditional appeal.
I thumbnailed and roughed out a large selection of style directions, ultimately landing on continuing to workout a typography driven design.
I'll take one Strawberry cone with hot fudge, rainbow sprinkles and a cherry on top! As an ode to my childhood memories at this parlor, I decided to build the brand identity around favorite ice cream cone order.
Using type-play and creating an ice cone illusion, this illustrative logo is decadent to look at. The ooey gooey fudge was painted in Adobe Illustrator, this asset quickly became a brand asset alongside the rainbow sprinkles. These are incorporated across web ads, printables and more.
Marketing a brand is as important as having your cake and eating it too!
From promotional flyers, to mailers, web ads and menus, Sweet Sensations ability's to attract a target audience of families and candy lovers means they are going to need to re-stock their parlor stat.
