Mineral HR had recently underwent a re-brand and needed a library of 100+ digital vector illustrations to use as creative assets. A focal point of this project was celebrating diversity and inclusion, stay tuned to discover the creative solution the team and I came up with.
I worked in a remote collaborative environment under the direction of Art Director Nandor Tamas and had the pleasure of closely with Senior Graphic Designer Brett Brygider. I really enjoyed this project- It was a fun challenge of creative freedom under the constraints of a pre-existing brand identity, time sensitive deadlines, and conceptual ideas as illustration subjects.
On this page you can see the step by step creation from paper to vectors, broken down by parts. Plus, I discuss some wisdom gained and lessons learned during this project!
Ideation: After I am gifted a long list of words, metaphors, or prompts it's my role to visually communicate these ideas and/or stories. In my practice, I've found the ideation process to be the most challenging and most exciting phase.
Sketching: My creative process allows me to sketch my ideas as I go. During this long run of work, I got into a flow of sketching 20+ ideas at a time then vectorizing them for effective send out time. This cycle gave my brain a bit of a break between sets and allowed time for art direction review and revision requests!
Vector illustrations were created in Adobe Illustrator
Send Off: PDFs were sent out for review & approval. Once finalized, files were Dropboxed as native and SVG files for optimal web usage.
The thoughtful design of these illustrations emphasize and celebrate the individual’s distinguishing qualities that give each person lively, recognizable, and relatable personality.
Hair, clothing, accessories, body types and races were intended to be preserved as gender fluid and culturally inclusive. Workplace scenes are reflective scenes of our differences bringing us together.
Halftone patterns are used to represent human diversity.
These patterns are a common thread among all people illustrated, however they are differentiated through the use of tonal variations, reflective of a wide range of skin tones, races, and genetics.
View a selection of the library below!
Explore how they are being used on Mineral HR's website: https://trustmineral.com/
